The Natural Choices website seeks to promote modes of living and recreation in Maine that are engaging, ecologically sound and sustainable. To help achieve these goals, we offer a Code of Ethics to help guide those who organize public programs and events and those who attend them. The best way to sustain the beauty and integrity of Maine is to support businesses that are actively working to

• reduce their environmental impact;
• sustain nonrenewable resources;  
• ensure skilled leadership;
• act with professional integrity; and
• give back to place.

While this Code of Ethics is oriented toward outdoor recreation businesses, the same principles can be applied to improve the practices of other businesses—in the tourism industry and beyond.